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The FIFA World Cup™ is the biggest single-event sporting competition in the world and its impact on society and the environment is indisputable. Staging such a world-class event requires careful consideration of all aspects to ensure a balanced approach and sustainable outcome. FIFA and the LOC take this responsibility very seriously and are committed to delivering a sustainable event in Brazil in 2014.
Through its worldwide reach, the FIFA World Cup also offers a unique platform to raise awareness and highlight selected social and environmental concerns on a global scale. Considering the interest and expectations that such an occasion arouses among a whole host of stakeholders, there is a risk of becoming overwhelmed by the large number of requests and opportunities. Therefore, it is essential for FIFA and the LOC to define a clear, ambitious and yet realistic focus for their approach.
Over the coming years, the 2014 FIFA World Cup™ Sustainability Strategy will guide our efforts towards staging a sustainable event and, ultimately, contributing to building a better future.
The Match Schedule for the 2014 FIFA World Cup Brazil was announced in Zürich on 20 October 2011. The 64 matches will be played in 12 cities across the country of Brazil with Sao Paulo hosting the opening match on 12 June 2014 and Rio de Janeiro the venue for the Final of the 20th edition of the most prestigious football tournament in the World. The FIFA Executive Committee had confirmed in its meeting earlier the proposal by the Brazilian Organising Committee.
The logo’s interlinking hands in the yellow and green of Brazil and shaped like a trophy aim to enhance Brazil’s image as a warm, hospitable nation. The design is taken from an iconic photograph of three hands triumphantly raising the World Cup